I would like to issue a challenge to you today: Whatever you are trying to create, whatever you keep editing and refining, whatever you keep working on ‘one more time’ to make perfect—stop thinking and launch! You can always improve it later.
Launching Is Winning
Some may disagree. They may say, “Imagine if Apple launched and produced millions of the newest iPhone, and they were mostly defective. They would go out of business. Apple makes sure their phones are impeccable before they launch them.” That’s true for Apple, launching the latest iPhone. But their first iPhone was by no means perfect, and they launched it anyway. It was perfect enough. Most of the time, we can launch even when our idea is less than perfect, then improve as we go. Many times though, we’re afraid to take the risk. The danger comes when it keeps us from launching at all.
I heard this concept once at a conference, and it prompted me to reflect on my previous launches—and my lack of launching. I thought about how many ideas (this website being one of them) that I started, then improved as I went. I also thought of the many ideas that I should have launched but was too scared to pull the trigger. I missed opportunities to succeed and to learn.
Of course, we should carefully consider when to apply this theory. If you are about to do brain surgery, for instance, please make sure you are not launching into the procedure before you know what you are doing.
Launch All the Time
If you read about people who have experienced mega-success in any field, you will notice one common thread. They were launchers. They tried, and tried, and launched. They stumbled, then stood back up. They learned, they failed, they succeeded, then failed again. They paused. Then they tried some more and launched again. They went for it. Launching is the theme of their story. When launching is your story, success will be your destiny.
I am not suggesting that we should be reckless, but almost reckless. If we are to experience success, we have to approach that line. I hope we don’t cross this fine line often, but we need to be okay that we might.
Go for it. Stop thinking about it. Launch something today!
I hope this article, adapted from one of our previously published articles in 2014, compels you to take action on an idea you’ve been sitting on for too long. What are you waiting for? Go ahead and launch!
How can I support you more as a Christian leader and entrepreneur?
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