Here is a a powerful lesson I recently learned to reframe our mindset to empower our organizations to stand out.
Usually, we try to do things better than our competition. This is good. In fact, if you were to list all the things you do better than your competitors, what would they be?
Now here is the challenge. Give me a list of services or other aspects of your business that you are not simply better at, but that you are exclusive in doing. Can you change your goal from “better” to “only”? Meaning, can you find areas in which you could say, “We are the only ones who…”?
The leader who shared this principle with me also said that when you are better than the competitors, you are in the top 80%. But when you are the only one offer something, you are in the top 2%.
May you and I lead our organizations into the top 2%.
